NIO Life
life is about the moments of joy
we are a family of brands committed to thoughtful design
for global users, we craft every product with original ideals and rigorous principles
600+ designers across the world
to introduce well-designed products into your daily life
our vision
co-create a life of endless aspiration
our mission
grow into a lifestyle icon leading in design and experience
live bright
we craft NIO Life for those who live fully — present, passionate, and authentic
free to live your way: unhurried, unbound, full of light
grounded in every moment, glowing in every choice
firefly life
everyday living, designed to glow
everyday living, designed to glow
firefly life is a lifestyle brand rooted in NIO’s design DNA,
inheriting the firefly values of agility, creativity, and trust
guided by the philosophy of freedom to glow, we bring light and inspiration into everyday life
partnering with global designers, we craft thoughtful essentials for travel, home and daily wear
with vibrant design, refined details and reliable quality, we turn ordinary days into glowing moments
ART THAT LIVES
Inspired by Artist Collaborations
Inspired by Artist Collaborations
art that lives
inspired by artist collaborations
inspired by artist collaborations
we collaborate with renowned contemporary artists on an ongoing designer series
the range spans apparel, accessories, footwear, homeware, food and collectible toys
each piece brings refined aesthetics to living spaces and everyday moments
awards
German Design Award
Excellent Product Design
IF Design Award
Muse Design Award
Gold Winner
Red Dot Award
A' Design Award
